Welcome to Van Geel Group
Welcome to Van Geel Group
We are proud of our modern nursery where we grow premium quality products as sustainably as possible. We not only want to be good for the planet but also for our people. For us, these two things go hand in hand. By investing in our people and in technological innovation, we can create unique products tailored to our customers’ needs. Commitment, transparency, flexibility and honesty are our core values.
The challenges and ambitions when it comes to sustainability are big. At Van Geel, we like to lead the way and be bold. Learning by doing is what we enjoy most.
A modern nursery where high-quality products are grown in a sustainable way.
A modern nursery where high-quality products are grown in a sustainable way.
1977
Origins and evolution of the company
Rien and Ada van Geel moved from the Noordoostpolder to Erica in Drenthe in 1977. Rien bought a 0.5-hectare nursery on the Beekweg: the beginning of over 45 years of horticultural history, which grew from one small greenhouse into a modern and sustainable business covering 10 hectares.
1977
Origins and evolution of the company
Rien and Ada van Geel moved from the Noordoostpolder to Erica in Drenthe in 1977. Rien bought a 0.5-hectare nursery on the Beekweg: the beginning of over 45 years of horticultural history, which grew from one small greenhouse into a modern and sustainable business covering 10 hectares.
1986
Other side of the street
In 1986, 10 hectares of land was purchased on the other side of the street and 1.5 hectares of new land was built here in 1987.
1986
Other side of the street
In 1986, 10 hectares of land was purchased on the other side of the street and 1.5 hectares of new land was built here in 1987.
1992
New development of 1.7 hectares
1997
New development of 1.5 hectares
2002
Demolition and new construction of 1.5 hectares and the 1 metre elevation of 1.5 hectares of existing greenhouse space
2002
Demolition and new construction of 1.5 hectares and the 1 metre elevation of 1.5 hectares of existing greenhouse space
2003
Son-in-law Johan Booster joins the company
2003
Son-in-law Johan Booster joins the company
2006/
2007
Acquisition and conversion of adjacent business, from a rose greenhouse to an orchid greenhouse
2006/2007
Acquisition and conversion of adjacent business, from a rose greenhouse to an orchid greenhouse
2008
Martijn van Geel joins the company in the sales department
2008
Martijn van Geel joins the company in the sales department
2012
Takeover by Martijn and Johan, Rien steps down
2012
Takeover by Martijn and Johan, Rien steps down
2016
New development orchid stage 1
2016
New development orchid stage 1
2018
New development orchid stage 2
2018
New development orchid stage 2
2023
Johan steps down, Jorrit van Geel – see picture – begins in the sales department
2023
Johan steps down, Jorrit van Geel – see picture – begins in the sales department
2024
Start of bromeliad cultivation and launch of test centre
2024
Start of bromeliad cultivation and launch of test centre
Commitment, transparency, flexibility and honesty are our core values.
Commitment, transparency, flexibility and honesty are our core values.
Your contact person
Get in touch directly with the right people.
Your contact person
Get in touch directly with the right people.
